An American artist and sculptor, one of the most popular and expensive masters of our time. Jeff Koons is a representative of Neo-pop art, which is a continuation of Pop art and focuses on the interests and needs of modern society.
The artist’s works are mainly installations and sculptures. The subjects of art for Koons are everyday things, which in the author’s interpretation become symbols of a certain phenomenon that occupies the minds of ordinary people. The most famous works of the artist are brilliant metal sculptures made in the form of balloons. The most well-known one is the “Balloon Dog” figure, which attracts with its simplicity and festive mood.
Jeff Koons treats his work as a commercial project, distributing and advertising his art as a special type of product. According to the author himself, his work does not express any deep ideas and subtext. They are a beautiful but meaningless thing, for which the artist is often called the “master of kitsch”. Many art lovers openly hate Jeff Koons for selling tasteless sculptures for a great deal of money and often using works by other authors to create his statues. However, despite all this, the works of the American sculptor are in high demand from the public, which forces art critics to change their ideas about what contemporary fine art looks like.
Key ideas:
– Like other Pop art painters, Jeff Koons juxtaposes high art and everyday things in his works. Like his idol Marcel Duchamp, he uses the so-called “readymade” things, which he places in such conditions that they lose their original purpose and become art objects.
– The art of Jeff Koons is very diverse. He creates large-scale human figures, sculptures resembling children’s toys, photographs of erotic content, installations with vacuum cleaners and posters that draw attention to serious social topics. Whatever the artist does, his main goal is to surprise, impress and shock the audience, make people think about many important things.
– Jeff Koons is a successful entrepreneur who actively sells his art. The artist himself does not deny that he is driven not only by a thirst for creativity but also the desire to earn as much money as possible. He advertises himself and creates deliberately recouped projects. The commercial component is as much a part of his art as his external manifestations.
– The American master is also known for the fact that he rarely works with his own hands but entrusts this to numerous workers in his workshops. The artist says that he is a generator of ideas, and they must be performed by specially trained people who have the required skills.
– The artist actively collaborates with various brands and famous people. Jeff Koons painted a model of a BMW car, became the author of the design of bags from H&M and came up with a cover for Lady Gaga’s album “Artpop”. Among his famous works is “Puppy” installed in Bilbao: a 13-meter sculpture of flowers placed on a metal structure.