Pneumatik (Tire)

Louisiana Museum of Modern Art, Humblebaek, Denmark.

Collage.

In this collage work, the car rushes along a winding road built from the word “Pneumatik”, referring to a new type of tire. The author considered the work as a key example of the genre, which expresses the “new pace of visual culture”. The master used the perspective when there is a vanishing point of letters in the depths, and they increase in size toward the front edge, as if the car is rushing towards the viewer. The first letter intersects with a white curve rising through the entire plane and creating a dynamic sense of movement. Moholy-Nagy called this type of work “Typophotos” – they combine graphics and photos. The collage is used not only to convey content; it turns the entire work into a component of visual communication.